Manager Mobile App & Crm Global E-commerce

Puma

Not specified
Crm lifecycle strategy
App retention and growth
Push notification management
Puma is seeking a Global eCom App Marketing Manager to lead the strategy for app retention and growth across all communication channels. The ideal candidate will have strong experience in CRM and app marketing, with a focus on data-driven decision-making and stakeholder management

Job Summary

  • You will define and lead the global app retention and growth strategy across all owned app communication channels.
  • The role requires establishing lifecycle frameworks covering onboarding, activation, engagement, loyalty, win-back, and reactivation.
  • Candidates must possess strong analytical capabilities to translate data into actionable marketing strategies.

Matching Summary

Match Score: 85

Puma is seeking a Global eCom App Marketing Manager to lead the strategy for app retention and growth across all communication channels. The ideal candidate will have strong experience in CRM and app marketing, with a focus on data-driven decision-making and stakeholder management.

Skills & Requirements

Must-have

  • CRM lifecycle strategy
  • App retention and growth
  • Push notification management
  • In-app messaging ecosystems
  • Emarsys platform experience
  • Branch deep linking tools
  • A/B testing frameworks

Nice-to-have

  • Fashion or lifestyle industry background
  • Cross-functional stakeholder management
  • International market execution
  • Data-driven personalization strategies
  • Vendor partnership management

Key Requirements

  • Strong experience in CRM and app marketing within eCommerce
  • Hands-on experience with marketing automation platforms like Emarsys
  • Proven track record managing push and in-app messaging ecosystems

Work Rights

Not specified

Tailored Resume

Cover Letter