Base: $134,700 - $207,600; bonus/equity: an incent...
Fully remote
Audience strategy expertise
Programmatic ecosystems
Paid media activation
This role sits at the heart of GM's marketing transformation, leading a team of audience strategists responsible for developing, governing, and activating data-driven audience strategies across GM's brand portfolio
Job Summary
This role sits at the heart of GM's marketing transformation, leading a team of audience strategists responsible for developing, governing, and activating data-driven audience strategies across GM's brand portfolio.
Lead and develop a team of audience strategists, providing coaching, prioritization, and career development across cross-brand activation work.
GM offers a variety of health and wellbeing benefit programs, including medical, dental, vision, retirement savings plan, and more.
Matching Summary
This role sits at the heart of GM's marketing transformation, leading a team of audience strategists responsible for developing, governing, and activating data-driven audience strategies across GM's brand portfolio.
Salary
Base: $134,700 - $207,600; Bonus/Equity: An incentive pay program offers payouts based on company performance, job level, and individual performance; Benefits: GM offers a variety of health and wellbeing benefit programs.
Skills & Requirements
Must-have
audience strategy expertise
programmatic ecosystems
paid media activation
media measurement frameworks
addressable audience delivery
customer data platforms (CDP)
data onboarding platforms
Nice-to-have
AI and agentic tools
identity resolution platforms
AI-powered audience tools
agentic marketing workflows
Key Requirements
Bachelor's degree
8+ years of experience
4+ years of direct people leadership
Deep expertise in audience segmentation
Comprehensive understanding of programmatic media ecosystem
Experience translating audiences into creative implications