General Motors is seeking a Service Marketing Specialist to execute and optimize service marketing initiatives aimed at enhancing Repair Orders and customer retention across its dealer network. The role requires a combination of structured execution and analytical skills, with a focus on performance tracking and collaboration with various internal stakeholders
Job Summary
The Service Marketing Specialist is responsible for executing and optimizing service marketing initiatives that drive Repair Orders, Average Ticket growth, and customer pay performance across the GM dealer network.
This role requires leading the implementation of special programs, particularly Mantenimiento Integrado, while ensuring clear communication and consistent execution across dealers.
The position operates on a hybrid schedule requiring three days on-site and two days remote, focusing on translating data into actionable business insights.
Matching Summary
Match Score: 85
General Motors is seeking a Service Marketing Specialist to execute and optimize service marketing initiatives aimed at enhancing Repair Orders and customer retention across its dealer network. The role requires a combination of structured execution and analytical skills, with a focus on performance tracking and collaboration with various internal stakeholders.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
Execute service marketing initiatives
Track Repair Orders and Average Ticket
Manage Mantenimiento Integrado programs
Analyze performance trends and KPIs
Coordinate with internal stakeholders
Nice-to-have
Strong analytical rigor
Clear communication skills
Proactive risk identification
Cross-functional collaboration
Operational discipline
Key Requirements
Bachelor's degree in Marketing, Industrial Engineering, or Business Administration