Ad/smm-hema -上海

AstraZeneca

Shanghai, China
Not specified
Portfolio strategy planning
Develop therapeutic area strategy
Manage marketing mix
AstraZeneca is seeking a candidate for the Ad/SMM position in Shanghai, China, focusing on portfolio strategy planning, brand management, and team leadership within the pharmaceutical sector. The role emphasizes cross-functional collaboration, budget management, and talent development, aiming to optimize product performance and promotional strategies

Job Summary

  • Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength, reviewing and managing the marketing mix for each product.
  • Lead the cross-functional 'Brand Team' in the development of brand strategy aligned to overall TA strategy and company priorities, ensuring effective cross-functional working.
  • Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure and ensuring quality of promotional material.

Matching Summary

Match Score: 85

AstraZeneca is seeking a candidate for the Ad/SMM position in Shanghai, China, focusing on portfolio strategy planning, brand management, and team leadership within the pharmaceutical sector. The role emphasizes cross-functional collaboration, budget management, and talent development, aiming to optimize product performance and promotional strategies.

Skills & Requirements

Must-have

  • Portfolio Strategy Planning
  • Develop Therapeutic Area Strategy
  • Manage Marketing Mix
  • Develop Product Launch Plans
  • Lead Cross Functional Brand Team
  • Manage Product Portfolio Expenses
  • Develop Training Strategy

Nice-to-have

  • Build Global AZ Network
  • Embrace Diversity and Equality
  • Harness Industry-Leading Skills
  • Win in Right Way
  • Develop and Maintain KOL Relationships

Key Requirements

  • 5-year BBF/IBR
  • 1-year BAP
  • Follow CEP SOP
  • Identified training strategy and material in place
  • Annual MKT talent assessment
  • Product sales forecasting

Work Rights

Not specified

Tailored Resume

Cover Letter