Senior Crm Strategist

Highmark Health

Multiple Locations, US
Base: $79,300.00 - $127,100.00; bonus/equity: not ...
Hybrid
Crm marketing strategy
Campaign execution and management
Customer segmentation and targeting
Support the execution of member activation and engagement initiatives, with a focus on the clinical side of the business

Job Summary

  • Support the execution of member activation and engagement initiatives, with a focus on the clinical side of the business.
  • Develop end-to-end strategies for managing relationships with clinical partners, identifying savings, and promoting member health.
  • Utilize customer data and insights to personalize marketing efforts and optimize campaign performance through testing and analysis.

Matching Summary

Support the execution of member activation and engagement initiatives, with a focus on the clinical side of the business.

Salary

Base: $79,300.00 - $127,100.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • CRM marketing strategy
  • Campaign execution and management
  • Customer segmentation and targeting
  • A/B testing and optimization
  • Cross-functional collaboration
  • Marketing analytics and reporting

Nice-to-have

  • Clinical experience
  • Healthcare industry marketing
  • Matrixed environment experience
  • Data privacy best practices

Key Requirements

  • 5 years marketing strategy, campaign management, CRM marketing
  • 3 years customer journey design and execution
  • 3 years campaign reporting, data analytics, AI marketing
  • Bachelor's Degree or relevant experience

Work Rights

Not specified

Tailored Resume

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