Sr Manager, Marketing Technology, Operations & Digital Media

JLG Industries

Oshkosh, United States
Base: $118,700.00 - $211,300.00; bonus/equity: not...
On-site
Marketing operations and martech ownership
Digital media and video production leadership
Ai adoption and automation strategy
JLG Industries is seeking a Senior Manager for Marketing Technology, Operations, and Digital Media, who will lead the development and implementation of marketing operations and digital media strategies. This hands-on leadership role requires a blend of technical marketing expertise, creative direction, and the ability to drive AI and automation within the marketing function

Job Summary

  • The Senior Manager, Marketing Technology, Operations & Digital Media is a working leader responsible for researching, scoping, building and running the systems, processes and technology, that will drive AI adoption and automation to achieve scalable marketing performance, while directly leading and shaping best-in-class digital media and video production.
  • This role sits within Global Branding & Communications and serves as a critical connector between technology, strategy and execution.
  • You will not only define the framework for operational excellence, but you will also actively build and optimize it by leading change through piloting new MarTech tools and emerging technologies, upskilling the team and setting guidelines for ethical AI use.

Matching Summary

Match Score: 85

JLG Industries is seeking a Senior Manager for Marketing Technology, Operations, and Digital Media, who will lead the development and implementation of marketing operations and digital media strategies. This hands-on leadership role requires a blend of technical marketing expertise, creative direction, and the ability to drive AI and automation within the marketing function.

Salary

Base: $118,700.00 - $211,300.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Marketing operations and MarTech ownership
  • Digital media and video production leadership
  • AI adoption and automation strategy
  • Performance analytics and dashboard building
  • Cross-functional collaboration and change leadership

Nice-to-have

  • Creative direction and storytelling
  • Team mentorship and development
  • Vendor and agency management
  • Ethical AI use guidelines

Key Requirements

  • Bachelor's degree in marketing, communications, business, film/media production, or related field
  • 8+ years of experience spanning marketing operations and digital media production
  • 3+ years of people leadership experience
  • Experience operating in enterprise or matrixed environments
  • Strong knowledge of marketing technologies (DAM, CMS, automation platforms, AI tools)
  • Proven success leading end-to-end digital media and video production initiatives
  • Experience building executive-level dashboards and performance reporting

Work Rights

Not specified

Tailored Resume

Cover Letter