Marketing Mix Modeling Lead

Toyota Manufacturing UK

Plano, US
On-site
Marketing mix modeling
Data-driven marketing measurement
Media investment decisions
Toyota Manufacturing UK is seeking a Marketing Mix Modeling Lead in Plano, US, to enhance data-driven marketing measurement and optimization. The ideal candidate will possess strong analytical skills and experience in developing marketing mix models to support strategic business decisions

Job Summary

  • Develop, maintain, and enhance marketing mix models to measure the impact of media and non-media drivers on business performance.
  • Serve as lead for presenting insights, recommendations, and readouts to internal and external stakeholders.
  • Toyota offers a work environment built on teamwork, flexibility and respect, with professional growth and development programs.

Matching Summary

Match Score: 85

Toyota Manufacturing UK is seeking a Marketing Mix Modeling Lead in Plano, US, to enhance data-driven marketing measurement and optimization. The ideal candidate will possess strong analytical skills and experience in developing marketing mix models to support strategic business decisions.

Skills & Requirements

Must-have

  • marketing mix modeling
  • data-driven marketing measurement
  • media investment decisions
  • actionable insights
  • executive stakeholder presentations

Nice-to-have

  • automotive industry experience
  • agency or media planning experience
  • collaboration and respect

Key Requirements

  • Bachelor's degree or equivalent work experience
  • 5+ years of experience in data analysis and insights
  • Experience working with MMM vendors
  • Experience building executive-level PowerPoint presentations

Work Rights

Not specified

Tailored Resume

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