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Assurant Inc is seeking a Director of Marketing for Cross Sell, responsible for leading strategies to enhance customer acquisition, engagement, and retention through cross-sell and upsell initiatives. The ideal candidate will have extensive experience in digital marketing, particularly in B2B2C environments, and will work collaboratively across various teams to optimize customer journeys.
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Job Summary
Lead the development and execution of cross-sell and upsell marketing strategies across consumer and partner channels, with a strong focus on B2B2C and partner-driven experiences.
Oversee the design, launch, and ongoing optimization of digital experiences that support acquisition, engagement, conversion, and retention.
Use customer, channel, and journey insights to inform decisions and ensure growth initiatives do not negatively impact primary customer objectives.
Matching Summary
Match Score: 75
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Assurant Inc is seeking a Director of Marketing for Cross Sell, responsible for leading strategies to enhance customer acquisition, engagement, and retention through cross-sell and upsell initiatives. The ideal candidate will have extensive experience in digital marketing, particularly in B2B2C environments, and will work collaboratively across various teams to optimize customer journeys.
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Salary
Base: $103,800.00 - $173,300.00; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Cross-sell and upsell marketing strategies
B2B2C and partner-driven experiences
Digital customer journey optimization
Cross-functional collaboration
Scalable and sustainable growth initiatives
Nice-to-have
Experience in warranties or insurance
B2C digital acquisition and retention
Paid media planning and management
Key Requirements
10+ years progressive digital marketing experience