Warner Bros. Discovery is seeking an Audience Insights Analyst to leverage data and insights to inform editorial, product, and commercial decision-making. The role involves analyzing audience behavior and motivations through various research methods to create actionable insights for the business
Job Summary
This role is responsible for developing a deep, human-centred understanding of audiences and translating data into insight that informs editorial, product and commercial decision-making.
The Audience Insights Analyst will analyze and synthesize data from surveys, first-party sources, qualitative inputs and industry studies to develop a clear understanding of audience segments, behaviors and motivations.
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences.
Matching Summary
Match Score: 85
Warner Bros. Discovery is seeking an Audience Insights Analyst to leverage data and insights to inform editorial, product, and commercial decision-making. The role involves analyzing audience behavior and motivations through various research methods to create actionable insights for the business.
Skills & Requirements
Must-have
survey data analysis
first-party data
qualitative research methods
storytelling and presentation skills
translate data into insight
Nice-to-have
human-centred understanding of audiences
industry context
championing inclusion
innovation spirit
Key Requirements
Experience in audience insights, research, strategy, analytics
Strong experience working with survey data
Experience with qualitative research methods
Familiarity with media, publishing, digital products or marketing