Google analytics 4 and google tag manager proficiency
Seo best practices and technical optimization
This role supports WorldStrides' mission to connect students with life-changing global experiences by ensuring digital stories are discoverable and engaging
Job Summary
This role supports WorldStrides' mission to connect students with life-changing global experiences by ensuring digital stories are discoverable and engaging.
The Digital Experience Associate will manage website content across Sitecore and HubSpot while optimizing for SEO and user performance.
Candidates must translate analytics findings from GA4 and BrightEdge into actionable recommendations to drive conversions and engagement.
Matching Summary
This role supports WorldStrides' mission to connect students with life-changing global experiences by ensuring digital stories are discoverable and engaging.
Skills & Requirements
Must-have
Sitecore XM and HubSpot CMS management
Google Analytics 4 and Google Tag Manager proficiency
SEO best practices and technical optimization
Data-driven content strategy and execution
Landing page and microsite development
Nice-to-have
BrightEdge or similar SEO platform experience
Conversion rate optimization (CRO) knowledge
Higher education or travel industry background
A/B testing tool familiarity
Collaboration with creative and technical teams
Key Requirements
3+ years of experience in web content management or digital marketing
Bachelor's degree in Marketing, Communications, or related field preferred
Working knowledge of Google Analytics 4 and Google Tag Manager