LG Electronics is seeking a Sr. Manager of Product Marketing for its Air Conditioning Technologies Team in Alpharetta, GA. The role focuses on developing go-to-market strategies and value propositions for HVAC product portfolios, ensuring successful product introductions and lifecycle management
Job Summary
The Senior Manager, Product Marketing owns the go-to-market strategy, positioning, and commercialization of HVAC product portfolios across residential and/or commercial segments.
This role is accountable for translating technical capabilities—efficiency, electrification, controls, refrigerants, and system solutions—into clear, differentiated value propositions that drive adoption through distributors, manufacturer reps, contractors, and specifying engineers.
LG Electronics offers competitive medical, dental, vision, and prescription benefits, a 401(k) with company match, and generous paid time off.
Matching Summary
Match Score: 85
LG Electronics is seeking a Sr. Manager of Product Marketing for its Air Conditioning Technologies Team in Alpharetta, GA. The role focuses on developing go-to-market strategies and value propositions for HVAC product portfolios, ensuring successful product introductions and lifecycle management.
Salary
Base: $138,000 - $155,000 USD; Bonus/Equity: Performance based Short-Term Incentives (varies by role); Benefits: Full-time benefits package
Skills & Requirements
Must-have
Go-to-market strategy
Product positioning
Value proposition development
New product introductions (NPI)
Competitive intelligence
Sales enablement tools
Nice-to-have
Customer-value creation
People-oriented management
Inclusive work environment
Creative and individual approach
Key Requirements
10+ years in channel or trade marketing
Bachelor’s degree in marketing, Business, Communications, or related field
Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred
Proven track record leading NPI go-to-market programs