Dtp Sbm/bm-retail-上海

AstraZeneca

Shanghai, China
Not specified
Customer insights and market research
Develop brand and execution plans
Monitor and measure plan implementation
AstraZeneca is seeking a DTP SBM/BM for their retail division in Shanghai, China. The role requires a deep understanding of customer insights, brand planning, and implementation, alongside strong collaboration with sales teams to achieve business objectives

Job Summary

  • Deep understanding of customer insights and marketing research is required to identify research needs and analyze agency proposals for strategic decision-making.
  • Develop comprehensive brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and identifying key issues.
  • Support sales team objectives through product training, campaign development, strategy presentation, and evaluation of promotional material effectiveness.

Matching Summary

Match Score: 85

AstraZeneca is seeking a DTP SBM/BM for their retail division in Shanghai, China. The role requires a deep understanding of customer insights, brand planning, and implementation, alongside strong collaboration with sales teams to achieve business objectives.

Skills & Requirements

Must-have

  • customer insights and market research
  • develop brand and execution plans
  • monitor and measure plan implementation
  • support sales team objectives
  • product and therapy area knowledge

Nice-to-have

  • build global AZ network
  • attend conferences and KOL interaction
  • embrace diversity and equality

Key Requirements

  • Requires deep understanding of customer insights
  • Requires ability to develop brand plan
  • Requires ability to monitor and measure implementation
  • Requires ability to support sales team
  • Requires deep understanding of product knowledge

Work Rights

Not specified

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