Senior Manager, Segment Development

Affin Bank

**
Design and launch deposit campaigns
Manage end-to-end sales campaign implementation
Execute segment activation initiatives
** Affin Bank is seeking a Senior Manager for Segment Development, responsible for designing, executing, and managing targeted marketing campaigns aimed at enhancing customer engagement and loyalty. The ideal candidate will have experience in campaign management, relationship development, and market analysis, with a strong focus on customer segments such as women entrepreneurs and Micro SMEs. **

Job Summary

  • The role involves designing and launching deposit and segment-driven campaigns for ETB and NTB customers while managing the full implementation lifecycle.
  • Candidates will execute customized segment activations and develop sales-supporting tools to grow priority segments including Micro SMEs and women entrepreneurs.
  • This position requires providing regular internal reporting on segment development performance and acting as a key coordination point between Head Office and Sales teams.

Matching Summary

Match Score: 75

** Affin Bank is seeking a Senior Manager for Segment Development, responsible for designing, executing, and managing targeted marketing campaigns aimed at enhancing customer engagement and loyalty. The ideal candidate will have experience in campaign management, relationship development, and market analysis, with a strong focus on customer segments such as women entrepreneurs and Micro SMEs. **

Skills & Requirements

Must-have

  • Design and launch deposit campaigns
  • Manage end-to-end sales campaign implementation
  • Execute segment activation initiatives
  • Develop relationship management activities
  • Evaluate market conditions and competitive landscape

Nice-to-have

  • Coach and guide team members
  • Foster performance-driven collaborative environment
  • Strengthen priority customer segments like women entrepreneurs
  • Align propositions to evolving customer expectations

Key Requirements

  • Senior Manager level experience
  • Experience in banking or financial services
  • Proven track record in campaign management

Work Rights

Not specified

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