As the SK-II Brand Manager, you will own end-to-end brand activation and growth strategies, shaping innovative consumer experiences and pioneering digital campaigns across different regions
Job Summary
As the SK-II Brand Manager, you will own end-to-end brand activation and growth strategies, shaping innovative consumer experiences and pioneering digital campaigns across different regions.
Your role is pivotal in driving brand equity, market penetration, and conversion excellence along the entire consumer journey.
You will report directly to the Brand Director and collaborate closely with cross-functional teams including Analytics & Insights, Sales, Communications, Finance, Creative Agencies, and Retail Partners.
Matching Summary
As the SK-II Brand Manager, you will own end-to-end brand activation and growth strategies, shaping innovative consumer experiences and pioneering digital campaigns across different regions.
Skills & Requirements
Must-have
End-to-end brand activation
Digital marketing campaigns
Consumer journey strategies
Stakeholder management
Travel retail markets
Nice-to-have
First-to-market initiatives
Immersive flagship events
Social buzz generation
Collaborative partnerships
Key Requirements
1-3 years of brand management experience
Business proficient in Mandarin
China's social media and digital landscape knowledge