Associate Director, Analytics

Wppmedia

London, United Kingdom
On-site
Media effectiveness measurement
Campaign analysis
Develop measurement frameworks
Partner with the Global Analytics lead to develop and communicate global measurement frameworks to local regional and market level teams

Job Summary

  • Partner with the Global Analytics lead to develop and communicate global measurement frameworks to local regional and market level teams.
  • Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness.
  • We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform, an integrated AI platform leveraging common marketplace LLMs as well as access to a wider global community of analysts and data scientists.

Matching Summary

Partner with the Global Analytics lead to develop and communicate global measurement frameworks to local regional and market level teams.

Skills & Requirements

Must-have

  • media effectiveness measurement
  • campaign analysis
  • develop measurement frameworks
  • standardized analytics tools
  • marketing objectives understanding
  • campaign reviews
  • optimise campaign performance
  • client relationships management
  • data engineering integration
  • data strategy contribution

Nice-to-have

  • digital ad technologies experience
  • cloud technologies experience
  • digital ad platforms APIs
  • market research methodologies knowledge
  • European languages speaking

Key Requirements

  • degree(s) in a quantitative field
  • Experience in analytics, measurement, data science
  • Knowledge of applying measurement to media campaigns
  • Strong understanding of statistics
  • Able to work independently and as part of a team
  • Experience in mentorship and management

Work Rights

Not specified

Tailored Resume

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