Senior Programmatic Analyst

Dentsu

Nanjing, China
On-site
Performance media analysis
Programmatic advertising management
Data modeling and analysis
Dentsu is seeking a Senior Programmatic Analyst in Nanjing, China, responsible for optimizing performance marketing strategies for well-known brands. The ideal candidate should have extensive experience in digital advertising, particularly on platforms like Douyin and strong analytical skills to drive business growth

Job Summary

  • Lead performance marketing strategies for renowned brands, driving business growth through deep data insights and bidding expertise.
  • Manage the full spectrum of performance advertising campaigns on major platforms like Douyin, Tencent Ads, and Xiaohongshu, from account setup to ongoing optimization.
  • Provide professional solutions from strategy formulation to performance closure, including client reporting and forward-looking media investment advice.

Matching Summary

Match Score: 85

Dentsu is seeking a Senior Programmatic Analyst in Nanjing, China, responsible for optimizing performance marketing strategies for well-known brands. The ideal candidate should have extensive experience in digital advertising, particularly on platforms like Douyin and strong analytical skills to drive business growth.

Skills & Requirements

Must-have

  • Performance media analysis
  • Programmatic advertising management
  • Data modeling and analysis
  • Client strategy consultation
  • Douyin/JuLiang Engine optimization

Nice-to-have

  • 4A advertising agency experience
  • Competitive bidding strategies
  • Creative feedback loop
  • Fast-paced work environment

Key Requirements

  • 4+ years of performance advertising experience
  • 2+ years of Douyin/JuLiang Engine experience
  • Strong logical thinking and data sensitivity
  • Proficient in Excel and PPT
  • Excellent English reading and writing skills
  • Bachelor's degree or above

Work Rights

Not specified

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