Türkiye Shopper & Customer Marketing Lead

Haleon

Türkiye
Not specified (assumed to be hybrid/remote based on industry standards).
10 years customer or shopper marketing experience
Mass market and pharmacy channel expertise
In-store execution and merchandising leadership
Haleon is seeking a Türkiye Shopper & Customer Marketing Lead to develop and execute customer strategies across various channels, including mass market and pharmacy. The ideal candidate will have at least 10 years of experience in Customer/Shopper Marketing and will be responsible for overseeing merchandising and in-store excellence to drive brand growth

Job Summary

  • The role is responsible for developing and executing customer and shopper strategies across mass market and pharmacy channels while owning In-Store Excellence.
  • This position leads the Shopper & Customer Marketing team and directly manages the Merchandising Team to ensure flawless execution of brand growth priorities.
  • Candidates must have a minimum of 10 years of experience in Customer/Shopper Marketing with a strong background in both mass market and pharmacy channels.

Matching Summary

Match Score: 85

Haleon is seeking a Türkiye Shopper & Customer Marketing Lead to develop and execute customer strategies across various channels, including mass market and pharmacy. The ideal candidate will have at least 10 years of experience in Customer/Shopper Marketing and will be responsible for overseeing merchandising and in-store excellence to drive brand growth.

Skills & Requirements

Must-have

  • 10 years Customer or Shopper Marketing experience
  • Mass market and pharmacy channel expertise
  • In-store execution and merchandising leadership
  • PPSD strategy development and management
  • Budget management and ROI analysis

Nice-to-have

  • Experience with Integrated Business Planning (IBP)
  • Pharmacy and HCP-facing material coordination
  • Agency management and POSM processes
  • Strong analytical and problem-solving skills
  • High learning agility and growth mindset

Key Requirements

  • Bachelor's degree or equivalent
  • Minimum 10 years of relevant experience
  • Experience leading in-store execution teams

Work Rights

Not specified

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