Lead the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments
Job Summary
Lead the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments.
Translate customer insight into impactful go-to-market activity that increases acquisition, consideration, engagement and share of wallet.
Partner closely with Product, Data & Analytics, Media, Brand & Creative and Digital teams through cross-functional squads and forums to influence strategy and execution.
Matching Summary
Lead the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments.
Skills & Requirements
Must-have
Segment-led marketing initiatives
Customer insight translation
End-to-end campaign delivery
Cross-functional collaboration
Agency partner management
Nice-to-have
Creative thinking
Problem-solving
Growth mindset
Key Requirements
At least 5 years' experience
Integrated campaign delivery experience
Project management skills
Analytical skills
Verbal and written communication skills
Commercial acumen
Experience in technology and financial services marketing preferred