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The Regional Business Development Leader at Whitehallboroughpa is responsible for enhancing the facility's marketing and public relations efforts to maintain and increase its census. This role involves developing policies, overseeing communication strategies, and engaging with the community while ensuring compliance with privacy regulations.
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Job Summary
Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
Maintain an adequate liaison with families, residents, and community and civic leaders.
Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility.
Matching Summary
Match Score: 75
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The Regional Business Development Leader at Whitehallboroughpa is responsible for enhancing the facility's marketing and public relations efforts to maintain and increase its census. This role involves developing policies, overseeing communication strategies, and engaging with the community while ensuring compliance with privacy regulations.
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Skills & Requirements
Must-have
Develop and implement marketing and PR programs
Maintain and increase facility census
Develop resident information policies
Monitor and update PR policies annually
Oversee customer satisfaction surveys
Liaise with families and community leaders
Manage public relations during emergencies
Nice-to-have
Create warm and positive atmosphere
Support activity and social services
Participate in community service groups
Creative support for resident programs
Key Requirements
Bachelor’s Degree or equivalent experience
10 years healthcare marketing/PR experience (in lieu of degree)