Job Summary

• The CRM Specialist serves as the University’s lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday.
• This position plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data.
• The University of Arkansas at Pine Bluff is an 1890 Land-Grant HBCU with a diverse student population, competitive degree offerings and stellar faculty.

Matching Summary

Salary

Commensurate with education and experience; Not specified; Benefits Eligible: Yes

Skills & Requirements

Key Requirements

• Bachelor's degree in related field
• 3 years of relevant experience
• Experience building audience segmentation
• Experience with automated communication workflows
• Experience with campaign performance reporting
• Working knowledge of data governance
• Working knowledge of data hygiene
• Working knowledge of privacy/compliance expectations (e.g., FERPA)

Work Rights