The Warranty Group is seeking a Director of Marketing for Cross-Sell initiatives, responsible for driving growth through strategic marketing across consumer and partner channels. The role emphasizes collaboration, customer journey optimization, and the development of marketing strategies to enhance engagement and retention
Job Summary
This role will play a critical part in driving sustainable growth by leading the strategy and execution of cross-sell and upsell marketing initiatives.
The successful candidate must have a strong track record of driving customer acquisition, engagement, retention, and revenue growth over at least 10 years.
Assurant is a Fortune 500 company recognized as a Best Place to Work in 15 countries with a culture focused on service and innovation.
Matching Summary
Match Score: 85
The Warranty Group is seeking a Director of Marketing for Cross-Sell initiatives, responsible for driving growth through strategic marketing across consumer and partner channels. The role emphasizes collaboration, customer journey optimization, and the development of marketing strategies to enhance engagement and retention.
Salary
Base: $103,800.00 - $173,300.00; Bonus/Equity: Not specified; Benefits: U.S. benefit information available via myassurantbenefits.com
Skills & Requirements
Must-have
10 years progressive digital marketing experience
Cross-sell and upsell strategy execution
B2B2C and partner-driven environment expertise
Digital journey optimization across web platforms
Collaboration with product and analytics teams
Nice-to-have
Experience in warranties or insurance industries
Direct paid media planning and management
Strong background in customer acquisition
Agency partnership management skills
Key Requirements
Minimum 10 years of progressive marketing leadership experience
Bachelor's degree in Marketing or Business Administration
Proven ability to balance growth objectives with customer experience priorities