Digital Marketing Manager

ADOBE

Base: $87,300 - $167,250 annually (varies by locat...
Not specified
7-10 years digital marketing experience
End-to-end webinar program management
Paid media and email campaign execution
Adobe is seeking a Digital Marketing Manager for its Student Engagement Marketing team to enhance the adoption of its tools among higher education audiences globally. The successful candidate will lead initiatives such as webinars, paid media, and email campaigns, leveraging data-driven strategies to assess and improve marketing effectiveness

Job Summary

  • This role leads global marketing initiatives to increase awareness and adoption of Adobe tools among faculty, staff, and students worldwide.
  • The successful candidate will spearhead end-to-end webinar programs, manage paid media and email campaigns, and utilize AI to accelerate delivery.
  • Adobe offers a culture where all employees are empowered to make an impact with comprehensive benefits and a mission to empower creativity through AI.

Matching Summary

Match Score: 85

Adobe is seeking a Digital Marketing Manager for its Student Engagement Marketing team to enhance the adoption of its tools among higher education audiences globally. The successful candidate will lead initiatives such as webinars, paid media, and email campaigns, leveraging data-driven strategies to assess and improve marketing effectiveness.

Salary

Base: $87,300 - $167,250 annually (varies by location); Bonus/Equity: Annual Incentive Plan (AIP) and potential new hire equity award; Benefits: Comprehensive benefits programs not specified

Skills & Requirements

Must-have

  • 7-10 years digital marketing experience
  • End-to-end webinar program management
  • Paid media and email campaign execution
  • Data-driven marketing approach
  • Cross-functional team leadership

Nice-to-have

  • Experience marketing to higher education audiences
  • Ability to lead multiple agency teams
  • Strong project management skills
  • AI-based workflow implementation
  • Fast-paced matrixed environment adaptability

Key Requirements

  • 7–10 years of digital marketing experience
  • Demonstrated success in scaling webinar programs
  • Strong analytical skills to translate data into action

Work Rights

Not specified

Tailored Resume

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