Base: $61,800.00 - $102,300.00; bonus/equity: not ...
Hybrid
B2b marketing strategy development
Integrated marketing campaigns
Data-driven marketing execution
This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth, strengthen partner relationships, and support student success objectives
Job Summary
This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth, strengthen partner relationships, and support student success objectives.
The Assistant Director plays a key role in scaling World Campus B2B marketing efforts by serving as a connector between marketing and B2B sales functions.
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being.
Matching Summary
This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth, strengthen partner relationships, and support student success objectives.
Salary
Base: $61,800.00 - $102,300.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, and vision coverage, robust retirement plans, substantial paid time off, 75% tuition discount
Skills & Requirements
Must-have
B2B marketing strategy development
integrated marketing campaigns
data-driven marketing execution
cross-functional collaboration
vendor and stakeholder management
Nice-to-have
strategic thinking and problem-solving
leadership and team development
higher education marketing experience
collaboration with sales teams
Key Requirements
Bachelor's Degree
6+ years of relevant experience (Marketing Strategist - Senior Professional)
3+ years of relevant experience (Marketing Strategist - Advanced Professional)