Sr. Manager, Paid Media (digital)

Cineplex

Toronto, Canada
Base: $110,00.00 – $120, 000.00cad; bonus/equity: ...
3d onsite
Programmatic and direct digital media ownership
Demand side platforms experience required
Performance driven digital campaigns
This role leads all paid digital activity across marketing, with ownership of programmatic and direct digital media

Job Summary

  • This role leads all paid digital activity across marketing, with ownership of programmatic and direct digital media.
  • You will plan, execute, and optimize performance driven digital campaigns in close partnership with Consumer Marketing and Cineplex Media to drive business goals.
  • Stay current on platform updates, algorithm changes, and emerging formats and evaluate new tools, automation solutions, and measurement methodologies.

Matching Summary

This role leads all paid digital activity across marketing, with ownership of programmatic and direct digital media.

Salary

Base: $110,00.00 – $120, 000.00CAD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Programmatic and direct digital media ownership
  • Demand Side Platforms experience required
  • Performance driven digital campaigns
  • Digital campaign analysis and optimization
  • Data and customer segmentation insights

Nice-to-have

  • Cross-functional collaboration
  • Emerging formats evaluation
  • Structured testing roadmaps
  • Strong internal client management

Key Requirements

  • 5-6 years of experience in media planning
  • 2 year minimum of people manager experience
  • Undergraduate Degree in Business or Marketing

Work Rights

Not specified

Tailored Resume

Cover Letter