Consumer Insights Researcher

Western Governors University

Pyy range: $80,300.00 - $120,400.00; bonus/equity:...
Consumer insights research design
Qualitative and quantitative methods
Synthesize complex information
The Consumer Insights Researcher plays a pivotal role in understanding the motivations, barriers, and decision-making patterns of prospective students and other priority audiences

Job Summary

  • The Consumer Insights Researcher plays a pivotal role in understanding the motivations, barriers, and decision-making patterns of prospective students and other priority audiences.
  • This role combines primary research, secondary data, and competitive intelligence to create a holistic, actionable view of students’ and other stakeholders’ needs.
  • The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders.

Matching Summary

The Consumer Insights Researcher plays a pivotal role in understanding the motivations, barriers, and decision-making patterns of prospective students and other priority audiences.

Salary

Pay Range: $80,300.00 - $120,400.00; Bonus/Equity: Not specified; Benefits: Medical, dental, vision, retirement savings plan, flexible paid time off

Skills & Requirements

Must-have

  • Consumer insights research design
  • Qualitative and quantitative methods
  • Synthesize complex information
  • Translate data into recommendations
  • Primary and secondary data analysis
  • Competitive intelligence

Nice-to-have

  • Structured thinker
  • Strong communicator
  • Storytelling and visualization skills
  • Cross-functional collaboration
  • Higher education experience

Key Requirements

  • 2+ years of experience
  • Bachelor's degree
  • Occasional travel up to 20%

Work Rights

Not specified

Tailored Resume

Cover Letter