Digital Marketing Communications Consultant

Caterpillar of Australia

Peoria, Illinois, US
Base: $97,530.00 - $146,290.00; bonus/equity: ince...
Omnichannel strategy and activation
Paid and non-paid advertising execution
Marketing campaign management
The Cat® Digital group is responsible for bringing world class capabilities to our products and services, using data, technology, advanced analytics, and AI capabilities to help customers build a better world

Job Summary

  • The Cat® Digital group is responsible for bringing world class capabilities to our products and services, using data, technology, advanced analytics, and AI capabilities to help customers build a better world.
  • This role supports business objectives by identifying opportunities to develop and align marketing tactics, executing omnichannel strategies, and managing marketing campaigns from planning through analysis.
  • Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies in an inclusive environment.

Matching Summary

The Cat® Digital group is responsible for bringing world class capabilities to our products and services, using data, technology, advanced analytics, and AI capabilities to help customers build a better world.

Salary

Base: $97,530.00 - $146,290.00; Bonus/Equity: Incentive bonus; Benefits: Medical, dental, vision, PTO, 401(k), HSA, FSA, Health Lifestyle Programs, EAP, Voluntary Benefits, Career Development, Disability, Life Insurance, Parental Leave, Adoption Benefits, Tuition Reimbursement

Skills & Requirements

Must-have

  • Omnichannel strategy and activation
  • Paid and non-paid advertising execution
  • Marketing campaign management
  • Market and competitive research
  • Marketing tactic effectiveness monitoring
  • Customer needs and satisfaction focus

Nice-to-have

  • Creative thinking and application
  • Building strong enterprise networks
  • Collaborative and detail-oriented approach
  • Self-motivated initiative and decision making

Key Requirements

  • Google Analytics certification
  • Salesforce Marketing Cloud certification
  • Proficiency in Office 365 suite
  • Proficiency in Power BI

Work Rights

Not specified

Tailored Resume

Cover Letter