Responsible for developing integrated, data-led media plans that translate business objectives into clear channel strategies
Job Summary
Responsible for developing integrated, data-led media plans that translate business objectives into clear channel strategies.
Planner plays a critical role in balancing brand and performance, aligning multiple stakeholders, and ensuring plans are grounded in insight, feasibility, and effectiveness.
Use performance data, audience insights, and market signals to inform planning decisions and support optimization based on learnings and results.
Matching Summary
Responsible for developing integrated, data-led media plans that translate business objectives into clear channel strategies.
Skills & Requirements
Must-have
integrated media plans
data-led strategy
channel strategies
brand and performance balance
full-funnel media plans
Nice-to-have
pioneering agentic marketing platform
AI-driven media operating unit
transformational growth
Key Requirements
Experience in media planning across Search, Social, Display, Video, OOH, Retail Media
Ability to translate business objectives into channel roles, budget splits, and phasing
Proficiency in using performance data and audience insights for planning
Experience balancing brand metrics and performance KPIs