Assistant Director, Retail Strategic Marketing

Melco Resorts & Entertainment

8-10 years strategic marketing experience
Retail marketing and hospitality background
Data-driven business proposal development
The role involves developing comprehensive marketing strategies to elevate the retail portfolio and drive footfall across City of Dreams and Studio City properties

Job Summary

  • The role involves developing comprehensive marketing strategies to elevate the retail portfolio and drive footfall across City of Dreams and Studio City properties.
  • Candidates must lead cross-functional teams to execute initiatives that enhance tenant performance and create synergy between retail, F&B, and entertainment sectors.
  • Success is measured by year-over-year retail sales growth, increased shopper traffic, and the return on investment of major marketing campaigns.

Matching Summary

The role involves developing comprehensive marketing strategies to elevate the retail portfolio and drive footfall across City of Dreams and Studio City properties.

Skills & Requirements

Must-have

  • 8-10 years strategic marketing experience
  • Retail marketing and hospitality background
  • Data-driven business proposal development
  • Cross-functional team leadership
  • Fluent Cantonese, Mandarin, and English

Nice-to-have

  • Experience with CRM integration strategies
  • Ability to negotiate with external partners
  • Strong presentation skills in MS Office
  • Proven track record in VIP event creation

Key Requirements

  • Minimum 8-10 years progressive experience
  • Bachelor or Associate Degree preferred
  • Fluency in Cantonese, Mandarin, and English

Work Rights

Not specified

Tailored Resume

Cover Letter