APAC Communications / Engagement Planning Director
ZENITHOPTIMEDIA
Singapore
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10+ years integrated planning experience
Peso strategy leadership across apac
Brand engagement architecture design
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The APAC Communications Planning Director at ZenithOptimedia will lead the development and execution of the PESO (Paid, Earned, Shared, Owned) strategy across the APAC region. This role requires a seasoned leader to connect various marketing disciplines and drive integrated delivery by working with cross-functional teams to enhance brand engagement.
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Job Summary
The role leads the APAC PESO (Paid, Earned, Shared, Owned) strategy as an operating model linking strategy to execution.
This position serves as the senior regional authority on PESO, embedding the framework across Plan, Create, Activate, and Measure phases.
Candidates must possess deep experience in building regional frameworks and managing complex stakeholder relationships within a matrixed agency environment.
Matching Summary
Match Score: 75
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The APAC Communications Planning Director at ZenithOptimedia will lead the development and execution of the PESO (Paid, Earned, Shared, Owned) strategy across the APAC region. This role requires a seasoned leader to connect various marketing disciplines and drive integrated delivery by working with cross-functional teams to enhance brand engagement.
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Skills & Requirements
Must-have
10+ years integrated planning experience
PESO strategy leadership across APAC
Brand Engagement Architecture design
Regional multi-market framework development
Cross-functional team orchestration
Nice-to-have
Skin Health Beauty category expertise
Consumer Health or Baby category knowledge
Systems thinking for complex ecosystems
Influence-based leadership style
Connected Identity measurement experience
Key Requirements
10+ years of experience in integrated planning
Proven track record building regional frameworks
Experience in Skin Health, Beauty, Consumer Health, or Baby categories