Sr. Director, Clinical Marketing

Cepheid

Sunnyvale, CA, USA
$200,000 - $245,000; bonus/incentive pyy eligible;...
Global clinical marketing strategy
Clinical content strategy development
Thought leadership initiatives
Lead the development of a global clinical marketing strategy that positions Cepheid as a trusted authority in molecular diagnostics and infectious disease testing

Job Summary

  • Lead the development of a global clinical marketing strategy that positions Cepheid as a trusted authority in molecular diagnostics and infectious disease testing.
  • Drive the development of thought leadership platforms, content frameworks, and omnichannel campaigns that elevate Cepheid’s presence in the market and support commercial growth.
  • Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives.

Matching Summary

Lead the development of a global clinical marketing strategy that positions Cepheid as a trusted authority in molecular diagnostics and infectious disease testing.

Salary

$200,000 - $245,000; Bonus/Incentive pay eligible; Comprehensive benefits package

Skills & Requirements

Must-have

  • Global clinical marketing strategy
  • Clinical content strategy development
  • Thought leadership initiatives
  • Engage external stakeholders
  • Harmonize clinical messaging
  • Omnichannel campaigns

Nice-to-have

  • Culture of belonging
  • Continuous improvement focus
  • Career growth and development
  • Innovative solutions
  • Tangible impact

Key Requirements

  • Bachelor's degree or Master's/PhD
  • 14+ years relevant experience
  • 4+ years people management
  • Matrixed, global organization experience
  • Clinical marketing experience
  • Content marketing experience
  • Strategic communications experience
  • Diagnostics, medical devices, or life sciences experience
  • Healthcare customer personas understanding
  • External influencer relationship management

Work Rights

Not specified

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