The Director, Category Commercial is responsible for connecting Category Marketing strategy with Commercial execution across markets and channels, ensuring category growth strategies are translated into clear commercial priorities and executable plans
Job Summary
The Director, Category Commercial is responsible for connecting Category Marketing strategy with Commercial execution across markets and channels, ensuring category growth strategies are translated into clear commercial priorities and executable plans.
This role operates at the intersection of marketing, channel, and franchise operations, bringing the commercial agenda into category thinking and aligning brand ambition with portfolio strategy and channel/customer execution.
The position offers an opportunity to play a pivotal role connecting Category Marketing and Commercial execution, with high visibility across global brands, franchise leaders, and bottlers.
Matching Summary
The Director, Category Commercial is responsible for connecting Category Marketing strategy with Commercial execution across markets and channels, ensuring category growth strategies are translated into clear commercial priorities and executable plans.
Skills & Requirements
Must-have
Category Management
Commercial Strategy
Marketing Strategy
Channel Strategy
Bottler System Collaboration
Fluent English & Mandarin
Nice-to-have
Growth Mindset
Continuous Learning
Agile Approach
Cross-Functional Leadership
Strategic Coherence
Key Requirements
12+ years of experience
Bachelor’s degree required
Experience in food & beverage, CPG
Experience in global, matrixed organizations
Experience with RGM, pricing, promotion, assortment