Paid Social Media Specialist

Betway Africa

Remote
Fully remote
Develop and implement paid social media strategies
Manage performance-driven paid social media campaigns
Analyze data for insights and recommendations
Betway Africa is seeking a Paid Social Media Specialist to drive digital growth through performance-driven social media campaigns. This remote position requires expertise in managing paid social strategies, with a focus on data-driven insights and collaboration across teams

Job Summary

  • The Paid Social Media Specialist plays a key role in driving Betway Africa’s digital growth by developing and managing performance-driven paid social media campaigns.
  • Key responsibilities include planning, executing, and optimizing campaigns across multiple platforms, managing budgets to maximize ROI, and producing detailed performance reports.
  • Betway Africa offers robust learning and development programs for fast career growth, regular performance feedback, and access to an Employee Assistance Programme.

Matching Summary

Match Score: 85

Betway Africa is seeking a Paid Social Media Specialist to drive digital growth through performance-driven social media campaigns. This remote position requires expertise in managing paid social strategies, with a focus on data-driven insights and collaboration across teams.

Skills & Requirements

Must-have

  • Develop and implement paid social media strategies
  • Manage performance-driven paid social media campaigns
  • Analyze data for insights and recommendations
  • Collaborate with creative and marketing teams
  • Stay up-to-date with industry trends

Nice-to-have

  • Knowledge of sports betting markets
  • Experience in online gaming environments
  • Understanding of gambling regulations
  • Experience developing customer retention strategies

Key Requirements

  • 3+ years of experience managing paid social media campaigns
  • Bachelor’s degree in Marketing, Digital Marketing, or related field
  • Proficiency with analytics tools (Google Analytics, Meta Ads Manager, etc.)
  • Meta Blueprint certification or similar accreditation
  • Ability to work within regulated industries

Work Rights

Not specified

Tailored Resume

Cover Letter