This role focuses on assessing media campaign effectiveness and leveraging data-driven insights to analyze attribution across traditional and digital platforms
Job Summary
This role focuses on assessing media campaign effectiveness and leveraging data-driven insights to analyze attribution across traditional and digital platforms.
The successful candidate will integrate diverse data sources including media, sales, and consumer data to provide a holistic view of marketing investments.
Haleon is a purpose-driven world-class consumer company committed to delivering better everyday health with humanity through its Win as One strategy.
Matching Summary
This role focuses on assessing media campaign effectiveness and leveraging data-driven insights to analyze attribution across traditional and digital platforms.
Skills & Requirements
Must-have
10+ years marketing analytics experience
Media mix modeling and multi-touch attribution
Data integration from multiple sources
ROI analysis and budget allocation
Advanced proficiency in SQL and BI tools
Nice-to-have
Experience with e-commerce or D2C models
Knowledge of econometrics techniques
Familiarity with DMPs and CDP platforms
Strong presentation skills for leadership
Agile working culture adaptability
Key Requirements
Bachelor's degree in business analytics or Data Science
10+ years hands-on experience in marketing analytics
Experience preferably in FMCG or consumer goods industry