Director, Growth Marketing (tv & Offline Media)

Chime

San Francisco, CA, United States
Base: $196,000.00 - $270,000.00; bonus/equity: bon...
On-site
Tv & offline media strategy
Media investment and planning
Mmm and incrementality
Define, lead, and execute Chime’s TV and Offline marketing strategy and own cross-channel media strategy and investment planning across Brand and Growth

Job Summary

  • Define, lead, and execute Chime’s TV and Offline marketing strategy and own cross-channel media strategy and investment planning across Brand and Growth.
  • Own and optimize an eight-to-nine figure annual TV & Offline portfolio, accountable for CAC, LTV, and incremental growth.
  • Lead and develop a high-performing offline media team, setting clear roles, goals, and operating rhythms.

Matching Summary

Define, lead, and execute Chime’s TV and Offline marketing strategy and own cross-channel media strategy and investment planning across Brand and Growth.

Salary

Base: $196,000.00 - $270,000.00; Bonus/Equity: Bonus, competitive equity package; Benefits: Competitive benefits

Skills & Requirements

Must-have

  • TV & Offline media strategy
  • media investment and planning
  • MMM and incrementality
  • full-funnel media system
  • eight-to-nine figure portfolio ownership

Nice-to-have

  • data-backed storytelling
  • owner's mindset
  • entrepreneurial culture

Key Requirements

  • 12+ years marketing/media experience
  • 4+ years in-house at scaled consumer brand
  • Proven multi-million to eight-/nine-figure media portfolio ownership
  • Hands-on MMM, incrementality, attribution experience
  • Experience building portfolio-level plans
  • Executive presence
  • Track record of leading teams and orchestrating partners

Work Rights

Not specified

Tailored Resume

Cover Letter