Digital Marketing Manager

TD

Toronto, Ontario, Canada
Base: $96,900 - $136,800 cad; bonus/equity: not sp...
Paid sem strategies
Social media strategy
Digital marketing budget management
The Digital Marketing Manager will be accountable for driving marketing ROI for TD Insurance by leveraging paid channels for competitive advantage, optimizing conversion, and improving cost to acquire

Job Summary

  • The Digital Marketing Manager will be accountable for driving marketing ROI for TD Insurance by leveraging paid channels for competitive advantage, optimizing conversion, and improving cost to acquire.
  • Key responsibilities include leading the strategic development and execution of paid campaigns, SEM strategies, social media strategy, and managing budgets across various digital marketing tactics.
  • TD is committed to providing fair and equitable compensation, growth opportunities, skill development, and a competitive total rewards package including base salary, variable compensation, and benefits.

Matching Summary

The Digital Marketing Manager will be accountable for driving marketing ROI for TD Insurance by leveraging paid channels for competitive advantage, optimizing conversion, and improving cost to acquire.

Salary

Base: $96,900 - $136,800 CAD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Paid SEM strategies
  • Social media strategy
  • Digital marketing budget management
  • End-to-end campaign optimization
  • Agency and vendor engagement
  • Performance marketing campaigns

Nice-to-have

  • Understanding of financial institutions
  • Competitive advantage in paid search
  • Personalized 1:1 communications
  • Reimagining what banking can be

Key Requirements

  • Minimum 7 years digital marketing experience
  • Proven experience running performance marketing campaigns
  • Experience managing social communities
  • Experience managing agency and vendor relationships
  • Experience developing scorecards and executive reports
  • Adwords and DoubleClick expertise
  • SEM analysis and audits experience

Work Rights

Not specified

Tailored Resume

Cover Letter