Vp, Marketing Effectiveness

Dentsu Aegis Network

New York, United States
Base: $136,000-$220,000; bonus/equity: discretiona...
Hybrid
Marketing analytics
Data requirements, dashboards, custom and ad hoc analyses
Measurement strategies, learning agendas and roadmaps
The VP, Analytics manages a large, cross-client analytics team while demonstrating industry leading capabilities, both strategically and operationally

Job Summary

  • The VP, Analytics manages a large, cross-client analytics team while demonstrating industry leading capabilities, both strategically and operationally.
  • Job responsibilities include leading a cross-functional team performing and delivering data requirements, dashboards, custom and ad hoc analyses, and developing innovative problem-solving approaches.
  • Benefits available with this position include medical, vision, and dental insurance, life insurance, short-term and long-term disability insurance, 401k, flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.

Matching Summary

The VP, Analytics manages a large, cross-client analytics team while demonstrating industry leading capabilities, both strategically and operationally.

Salary

Base: $136,000-$220,000; Bonus/Equity: discretionary incentive compensation; Benefits: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, Paid parental leave

Skills & Requirements

Must-have

  • Marketing analytics
  • Data requirements, dashboards, custom and ad hoc analyses
  • Measurement strategies, learning agendas and roadmaps
  • Advanced media measurement capabilities
  • Data visualization tools
  • Advanced SQL, Python, or R

Nice-to-have

  • Innovative problem-solving approaches
  • Thought leadership
  • Industry thought capital
  • Collaborative partnerships

Key Requirements

  • Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
  • 12+ years in a quantitative business environment
  • 6+ years in marketing analytics
  • Advanced media measurement capabilities (MMM, MTA), and planning A/B and Match Market testing
  • Familiarity with MMPs and site analytics (Adobe and Kochava preferred)
  • Experience in data visualization (Excel, Tableau, Power BI, Datorama)
  • Advanced MS Office Skills

Work Rights

Not specified

Tailored Resume

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