Senior Manager - Shopper Marketing

Diageo PLC

Gurgaon, India
**
Develop store ready mechanics and assets
Understand shopper behaviour and insights
Manage multiple projects to clear timelines
** Diageo PLC is seeking a Senior Manager for Shopper Marketing in Gurgaon, India, to lead the development and execution of marketing strategies that drive consumer engagement and brand growth. The ideal candidate will have extensive experience in marketing or sales, particularly in understanding shopper behavior and managing projects in a retail environment. **

Job Summary

  • The Shopper Marketing Team is responsible for the development and delivery of Shopper Marketing for Diageo's brands and categories.
  • This role involves developing store-ready mechanics and assets aligned with brand plans and activation plans.
  • The position requires a deep understanding of the retail environment and path to purchase to convert shoppers into buyers.

Matching Summary

Match Score: 75

** Diageo PLC is seeking a Senior Manager for Shopper Marketing in Gurgaon, India, to lead the development and execution of marketing strategies that drive consumer engagement and brand growth. The ideal candidate will have extensive experience in marketing or sales, particularly in understanding shopper behavior and managing projects in a retail environment. **

Skills & Requirements

Must-have

  • Develop store ready mechanics and assets
  • Understand shopper behaviour and insights
  • Manage multiple projects to clear timelines
  • Brief, inspire and engage agencies
  • Work with Procurement and vendors

Nice-to-have

  • Thrive in a matrix structure
  • Exceptional cross functional partnership skills
  • Curious and bursting with ideas

Key Requirements

  • 6-10 years experience
  • > 4 years experience in Marketing / Sales

Work Rights

Not specified

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