10+ years experience in spirits or alcohol marketing
Proven track record managing brand ambassador teams
Deep knowledge of french on-trade market dynamics
The role involves defining and deploying a national advocacy strategy to position the company as the preferred supplier in the French market
Job Summary
The role involves defining and deploying a national advocacy strategy to position the company as the preferred supplier in the French market.
Candidates will lead a national team of Brand Ambassadors to deliver premium, omnichannel experiences that educate consumers and drive brand trial.
Success requires aligning advocacy initiatives with commercial goals while strictly adhering to French alcohol regulations and responsible consumption standards.
Matching Summary
The role involves defining and deploying a national advocacy strategy to position the company as the preferred supplier in the French market.
Skills & Requirements
Must-have
10+ years experience in spirits or alcohol marketing
Proven track record managing brand ambassador teams
Deep knowledge of French On-Trade market dynamics
Expertise in designing omnichannel advocacy strategies
Strong commercial acumen linking advocacy to sales
Nice-to-have
Experience with World Class Competition or Diageo Bar Academy
Ability to influence expert bartender communities
Fluency in both French and English languages
Background in mixology and cocktail culture trends
Commitment to responsible drinking standards
Key Requirements
10+ years experience in spirits, alcohol, or on-trade marketing
Demonstrated experience leading field or brand ambassador teams