Optimise customer experience across digital platforms
Experience optimisation and journey improvement
Starbucks rewards initiatives
The Digital Experience Manager is responsible for optimising the end‑to‑end customer experience across Starbucks Australia’s digital platforms, including Starbucks Rewards, mobile app, delivery and ecommerce
Job Summary
The Digital Experience Manager is responsible for optimising the end‑to‑end customer experience across Starbucks Australia’s digital platforms, including Starbucks Rewards, mobile app, delivery and ecommerce.
Key accountabilities include digital experience optimisation, loyalty and engagement strategy, platform delivery and prioritisation, data analysis, and operational alignment.
Starbucks Australia offers a hybrid work model with 3 days in office and 2 from home, along with end-of-trip facilities and concierge services.
Matching Summary
The Digital Experience Manager is responsible for optimising the end‑to‑end customer experience across Starbucks Australia’s digital platforms, including Starbucks Rewards, mobile app, delivery and ecommerce.
Skills & Requirements
Must-have
optimise customer experience across digital platforms
experience optimisation and journey improvement
Starbucks Rewards initiatives
analyse funnels and behavioural data
partner with product and technology teams
Nice-to-have
inspiring and nurturing the human spirit
customer-centric and intuitive experiences
strong execution and stakeholder management
Key Requirements
7–10 years’ experience in digital experience
Experience owning or improving app-based platforms
Background in retail, QSR, ecommerce or subscription-based businesses