This position will be responsible for trade marketing objectives, strategies and actions in respect of range/category of products in the marketplace
Job Summary
This position will be responsible for trade marketing objectives, strategies and actions in respect of range/category of products in the marketplace.
Plan and implement the activation plan for new campaigns/product launches on the approved trade/category marketing strategies aligned with brand and sales team for the responsible category/products in the market.
Lead the cross functions collaboration such as sales, regulatory, demand planning, logistic etc. to push through the process to ensure the integrated execution of the plans.
Matching Summary
This position will be responsible for trade marketing objectives, strategies and actions in respect of range/category of products in the marketplace.
Skills & Requirements
Must-have
Trade marketing strategies
Category development and promotion
Market share and revenue growth
New product launch activation
Channel performance analysis
Trade marketing expenditure control
Nice-to-have
Agile, performance-focused culture
Deep human understanding and trusted science
Inclusive environment
Collaboration with cross-functional teams
Key Requirements
Bachelor’s Degree in marketing & Business Administration
5+ years trade marketing experience
FMCG industry experience
New product launch experience
Modern trade and drug store practice understanding