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CSL Behring is seeking a Brand Manager Digital in Munich to lead the marketing strategies for their flu and travel vaccine portfolio. The ideal candidate will have experience in digital marketing within the pharmaceutical sector, focusing on customer engagement and cross-functional collaboration.
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Job Summary
Design and execute data-driven, multi-channel marketing strategies that deliver relevant, high-quality content to healthcare professionals and key stakeholders.
Act as a digital and innovation ambassador—driving new ways of working, inspiring digital adoption (especially within the field force), and continuously improving execution excellence.
Track and evaluate marketing initiatives to measure effectiveness and optimize future strategies, ensuring compliance with relevant regulations.
Matching Summary
Match Score: 75
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CSL Behring is seeking a Brand Manager Digital in Munich to lead the marketing strategies for their flu and travel vaccine portfolio. The ideal candidate will have experience in digital marketing within the pharmaceutical sector, focusing on customer engagement and cross-functional collaboration.
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Skills & Requirements
Must-have
data-driven multi-channel marketing strategies
optimize customer journey
digital and innovation ambassador
CRM systems and marketing automation
compliance with regulations
Nice-to-have
passion for innovation
continuous improvement mindset
strong cross-functional partnerships
public health contribution
Key Requirements
University degree in Business, Science, IT, or related field
3–5 years of experience in brand management or digital marketing
Experience in pharmaceutical/healthcare industry
Experience collaborating with cross-functional teams