Not specified (assumed hybrid or onsite given the nature of the role).
7+ years media healthcare experience
Integrated tv and digital media strategy
Seo geo aeo strategy expertise
Biogen is seeking an Associate Director of US Media Strategy to lead the planning, execution, and optimization of media strategies for both healthcare provider and patient audiences. The ideal candidate will have extensive experience in healthcare media, particularly in digital and TV channels, along with strong analytical skills and a collaborative mindset
Job Summary
This role serves as a critical partner to Biogen's US marketing teams in driving the planning and optimization of media strategies for both HCP and Patient audiences.
The position requires deep accountability for media optimization based on Decision Science analytics while managing relationships with brand teams and the Media Agency of Record.
Biogen offers a competitive benefits package including up to $10,000 in tuition reimbursement, equity incentives, and comprehensive health and wellness programs.
Matching Summary
Match Score: 85
Biogen is seeking an Associate Director of US Media Strategy to lead the planning, execution, and optimization of media strategies for both healthcare provider and patient audiences. The ideal candidate will have extensive experience in healthcare media, particularly in digital and TV channels, along with strong analytical skills and a collaborative mindset.
Salary
Base: $164,000.00-$226,000.00; Bonus/Equity: Short-term cash bonus and long-term equity incentive opportunities available; Benefits: Medical, Dental, Vision, Life, 401(k) match, Tuition reimbursement up to $10,000
Skills & Requirements
Must-have
7+ years media healthcare experience
Integrated TV and Digital media strategy
SEO GEO AEO strategy expertise
Decision Science analytics optimization
HCP and DTC audience management
Social media channel oversight
Nice-to-have
Strong influence with cross-functional teams
Innovative mindset for media pilots
Experience with major DSP platforms
Solutions-oriented problem solving
Deep understanding of emerging media trends
Key Requirements
Minimum 7+ years media healthcare experience
BA/BS degree required; MBA preferred
Proven leadership in pharmaceutical or biotech industries