The role is responsible for delivering high-impact global email marketing campaigns that drive awareness and attendance for in-person events and webinars aligned with organizational priorities
Job Summary
The role is responsible for delivering high-impact global email marketing campaigns that drive awareness and attendance for in-person events and webinars aligned with organizational priorities.
Candidates must build, deploy, and optimize email campaigns using Pardot while ensuring best practices in deliverability, compliance, and campaign hygiene.
This position requires close collaboration with global research teams and marketing operations to translate thought-leadership content into effective marketing campaigns.
Matching Summary
The role is responsible for delivering high-impact global email marketing campaigns that drive awareness and attendance for in-person events and webinars aligned with organizational priorities.
Skills & Requirements
Must-have
B2B marketing experience with events
Pardot or similar email automation platform
Salesforce CRM management experience
Global event promotion across time zones
Webinar platform setup and delivery
Nice-to-have
Generative AI tools for content creation
Predictive analytics for campaign optimization
Strong project management skills
Data-driven mindset for continuous improvement
Experience working with senior stakeholders
Key Requirements
3+ years of B2B marketing experience
Experience with Salesforce or similar CRM
Familiarity with webinar platforms and virtual event tools