Senior Director, Relationship Marketing Strategy (insurance/wealth Mgmt B2b)

Merkle / Dentsu

New York, US
Base: $136,000-$185,000; bonus/equity: discretiona...
Fully remote
10+ years data driven marketing experience
5+ years agency or consulting firm background
Wealth management or group insurance b2b expertise
The role involves leading the development and delivery of strategic omni-channel marketing plans for a major Insurance/Wealth Management client

Job Summary

  • The role involves leading the development and delivery of strategic omni-channel marketing plans for a major Insurance/Wealth Management client.
  • Candidates must demonstrate deep expertise in translating 1st party data and CRM technologies into executable marketing strategies that drive measurable ROI.
  • The position offers a competitive base salary range of $136,000-$185,000 along with comprehensive benefits including medical, dental, vision, and 401k.

Matching Summary

The role involves leading the development and delivery of strategic omni-channel marketing plans for a major Insurance/Wealth Management client.

Salary

Base: $136,000-$185,000; Bonus/Equity: Discretionary incentive compensation eligible; Benefits: Medical, vision, dental, life, disability, 401k, PTO, parental leave

Skills & Requirements

Must-have

  • 10+ years data driven marketing experience
  • 5+ years agency or consulting firm background
  • Wealth Management or Group Insurance B2B expertise
  • CRM and 1st party data marketing proficiency
  • Strategic planning across media and channels
  • Advanced Excel and research tool skills

Nice-to-have

  • Strong creative and analytic thinking balance
  • Experience in matrixed organization environments
  • Ability to travel 20-50% of the time
  • Passion for problem solving and client growth
  • High intellectual curiosity and persuasion skills

Key Requirements

  • Bachelor's Degree required
  • 10+ years in data-driven marketing
  • 5+ years in agency or consulting
  • Wealth Management or Group Insurance experience
  • Proficiency in PowerPoint and Excel

Work Rights

Not specified

Tailored Resume

Cover Letter