Senior Director, Integrated Marketing

Covetrus

Base: $155,100-$221,500; bonus/equity: not specifi...
Not specified
Demand generation programs
Account-based marketing
Customer engagement strategies
Covetrus, a leader in animal health technology and services, is seeking a Senior Director of Integrated Marketing to enhance demand and customer engagement with veterinary practices and partners. The role involves leading marketing strategies that align with sales and product goals while leveraging data to drive measurable outcomes

Job Summary

  • Lead the Integrated Marketing function for Covetrus, including demand generation, go-to market on new initiatives, account-based marketing, lifecycle programs, content strategy, and customer growth initiatives.
  • Build and execute marketing plans that drive measurable impact on pipeline, acquisition, retention, and customer value.
  • Covetrus offers a comprehensive benefits package including 401k savings with company match, paid time off, holidays, parental leave, health, dental, and vision benefits, and pet insurance.

Matching Summary

Match Score: 85

Covetrus, a leader in animal health technology and services, is seeking a Senior Director of Integrated Marketing to enhance demand and customer engagement with veterinary practices and partners. The role involves leading marketing strategies that align with sales and product goals while leveraging data to drive measurable outcomes.

Salary

Base: $155,100-$221,500; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Demand generation programs
  • Account-based marketing
  • Customer engagement strategies
  • B2B marketing engine
  • Data-driven marketing optimization

Nice-to-have

  • Storytelling and executive presence
  • Cross-functional collaboration
  • Passion for animal well-being

Key Requirements

  • 10+ years B2B marketing experience
  • 5+ years leadership experience
  • Proven demand generation and ABM scaling
  • Integrated marketing campaign leadership
  • Data and analytics proficiency

Work Rights

Not specified

Tailored Resume

Cover Letter