Director, B2b Product Marketing

Headspace

Remote, US
Base: $154,000-$200,000; equity: included; benefit...
Remote (with hybrid options for san francisco candidates)
10+ years b2b product marketing experience
Experience with complex buying committees
Benefits consultant and broker sales motions
Headspace is seeking a Director of B2B Product Marketing, a strategic role focused on defining and scaling its Mental Health Companion offerings for employers and healthcare consultants. The ideal candidate will possess extensive B2B product marketing experience, particularly in digital health or related fields, and demonstrate strong storytelling and go-to-market strategy skills

Job Summary

  • The role involves defining and scaling Headspace's position as the leading Mental Health Companion for employers, health plans, and benefits consultants.
  • Candidates will craft buyer-centric storytelling to translate complex mental healthcare models into compelling value propositions for decision-makers.
  • The company offers a competitive total rewards package including base salary, stock awards, comprehensive healthcare, and a monthly wellness stipend.

Matching Summary

Match Score: 85

Headspace is seeking a Director of B2B Product Marketing, a strategic role focused on defining and scaling its Mental Health Companion offerings for employers and healthcare consultants. The ideal candidate will possess extensive B2B product marketing experience, particularly in digital health or related fields, and demonstrate strong storytelling and go-to-market strategy skills.

Salary

Base: $154,000-$200,000; Equity: Included; Benefits: Comprehensive healthcare, retirement match, wellness stipend

Skills & Requirements

Must-have

  • 10+ years B2B product marketing experience
  • Experience with complex buying committees
  • Benefits consultant and broker sales motions
  • Leading complex product launches
  • Cross-functional stakeholder influence

Nice-to-have

  • Passion for mental health mission
  • Comfort in ambiguous fast-paced environment
  • Executive level communication skills
  • Hands-on execution mindset

Key Requirements

  • 10+ years of B2B product marketing experience
  • Proven track record in digital health or telehealth
  • Must permanently reside in the US full-time

Work Rights

Must permanently reside in the US full-time

Tailored Resume

Cover Letter