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Haleon

Not specified (assumed hybrid as it involves both creative and on-site production responsibilities).
Douyin short video creative planning
Scriptwriting and storyboarding skills
On-site directing and actor guidance
Haleon is seeking a Content Director for their livestreaming platform, primarily focusing on creative video content for Douyin (TikTok's Chinese counterpart). The ideal candidate should have experience in new media, strong scripting abilities, and familiarity with Douyin's algorithms and trends

Job Summary

  • The role involves leading the creative strategy for Douyin short videos to drive high engagement and traffic to live streams.
  • Candidates must possess strong storytelling abilities and a deep understanding of viral content structures and platform algorithms.
  • The position requires hands-on direction of filming sessions to ensure actors deliver compelling performances aligned with brand goals.

Matching Summary

Match Score: 85

Haleon is seeking a Content Director for their livestreaming platform, primarily focusing on creative video content for Douyin (TikTok's Chinese counterpart). The ideal candidate should have experience in new media, strong scripting abilities, and familiarity with Douyin's algorithms and trends.

Skills & Requirements

Must-have

  • Douyin short video creative planning
  • Scriptwriting and storyboarding skills
  • On-site directing and actor guidance
  • Understanding of Douyin algorithm logic
  • Data tracking and performance optimization

Nice-to-have

  • E-commerce live streaming traffic experience
  • Strong sense of internet trends
  • High execution efficiency
  • Excellent communication skills
  • Ability to work under pressure

Key Requirements

  • Associate degree or higher in relevant field
  • Minimum 1 year of Douyin director experience
  • Experience in e-commerce short video production

Work Rights

Not specified

Tailored Resume

Cover Letter