Director Of Performance Marketing

KARBON KARBON

Remote
Remote
8+ years performance marketing experience
3+ years senior leadership in b2b saas
Deep vertical saas marketing expertise
Karbon is seeking a Director of Performance Marketing to lead its paid and digital growth strategies, emphasizing AI integration in marketing practices. The role requires extensive experience in B2B SaaS marketing, particularly in performance metrics and AI-native strategies, while supporting a people-first culture within a rapidly growing company

Job Summary

  • Karbon is the global leader in AI-powered practice management software seeking a Director to lead its paid and digital growth engine.
  • The role demands a leader who actively builds strategy around AI-native surfaces, including agentic search channels like ChatGPT and Perplexity.
  • You will own the website as a high-converting commercial asset while building a team that uses AI to scale output without proportional headcount growth.

Matching Summary

Match Score: 85

Karbon is seeking a Director of Performance Marketing to lead its paid and digital growth strategies, emphasizing AI integration in marketing practices. The role requires extensive experience in B2B SaaS marketing, particularly in performance metrics and AI-native strategies, while supporting a people-first culture within a rapidly growing company.

Skills & Requirements

Must-have

  • 8+ years performance marketing experience
  • 3+ years senior leadership in B2B SaaS
  • Deep vertical SaaS marketing expertise
  • AI-native and agentic search strategy
  • Generative Engine Optimization (GEO)
  • Answer Engine Optimization (AEO)
  • Multi-million dollar budget management

Nice-to-have

  • Experience in accounting software industry
  • Professional services practice management background
  • Great Place To Work culture appreciation
  • G2 platform optimization experience
  • Cross-functional collaboration with Sales
  • AI tool implementation leadership

Key Requirements

  • 8+ years of performance marketing experience
  • 3+ years in senior leadership role
  • Deep B2B vertical SaaS experience required
  • Demonstrable expertise in AI-native search
  • Proven track record managing significant budgets

Work Rights

Not specified

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