Director, Expert Marketing

Gersonlehrmangroup

New York, United States
Base: $122,700—$165,000 usd; bonus/equity: not spe...
On-site
Lifecycle marketing strategy
Segmented messaging and multi-channel programs
Expert journey mapping and automation
The Director of Expert Marketing will architect the expert experience, transforming how world-class professionals perceive and interact with GLG

Job Summary

  • The Director of Expert Marketing will architect the expert experience, transforming how world-class professionals perceive and interact with GLG.
  • Responsibilities include building a deep understanding of the expert community, leading marketing strategy, and collaborating with Product and Expert teams to map and automate expert journeys.
  • GLG offers comprehensive benefits including medical, dental, vision coverage, flexible paid time off, and a 401(k) with employer match.

Matching Summary

The Director of Expert Marketing will architect the expert experience, transforming how world-class professionals perceive and interact with GLG.

Salary

Base: $122,700—$165,000 USD; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental and vision coverage, flexible paid time off, 401(k) and Roth 401(k) plans with an employer match, tuition reimbursement, paid parental leave, wellbeing support

Skills & Requirements

Must-have

  • Lifecycle marketing strategy
  • Segmented messaging and multi-channel programs
  • Expert journey mapping and automation
  • Data-driven process optimization
  • Marketing automation, CRM, and analytics

Nice-to-have

  • Creative thinker
  • Collaborative and results-oriented
  • Thrive in fast-paced environment
  • Intellectual curiosity and bias toward action

Key Requirements

  • 7+ years of progressive marketing experience
  • Bachelor’s or Master’s degree
  • Experience managing multiple campaigns
  • Experience in two-sided marketplace businesses preferred

Work Rights

Not specified

Tailored Resume

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