Influencer Marketing Specialist - Ciudad De México

Kenvue

Mexico City, Mexico
**
Influencer marketing strategy
Social media environment
Content amplification strategy
** Kenvue is seeking an Influencer Marketing Specialist in Mexico City to lead influencer activation programs for their personal care brands. The role involves strategic development, execution, and performance measurement of social media initiatives, requiring a background in influencer marketing and digital strategy. **

Job Summary

  • The Influencer Marketing Specialist will be responsible for leading the strategic development and execution of influencer and social activation programs for Essential and Personal Care (OTC) brands, elevating the brand's digital environment.
  • Key responsibilities include defining and leading the Influencer Playbook per brand, managing influencer group conversations for optimal talent selection and cost efficiency, and defining, monitoring, and optimizing KPIs per brand.
  • Kenvue offers a competitive benefits package, learning and development opportunities, and a hybrid work scheme, emphasizing a culture where every voice matters and contributions are appreciated.

Matching Summary

Match Score: 75

** Kenvue is seeking an Influencer Marketing Specialist in Mexico City to lead influencer activation programs for their personal care brands. The role involves strategic development, execution, and performance measurement of social media initiatives, requiring a background in influencer marketing and digital strategy. **

Skills & Requirements

Must-have

  • influencer marketing strategy
  • social media environment
  • content amplification strategy
  • KPI definition and monitoring
  • agency relationship management
  • digital trends awareness

Nice-to-have

  • high digital curiosity
  • strong project management
  • detail and results oriented

Key Requirements

  • University degree in marketing or related fields
  • Advanced English proficiency
  • Proficiency in Microsoft Office Suite
  • Experience in social media strategy
  • Experience in influencer marketing activation
  • Understanding of social media metrics

Work Rights

Not specified

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